On 4 April 2014, Hong Kong, Fantasia Holdings Group Co., Limited (hereafter as ‘‘Fantasia’’ or the ‘‘Company’’; stock code: 1777) announced the sales performance of the Company for March 2014. Fantasia recorded contract sales of approximately RMB 295 million and GFA sold of approximately 50,176 square meters. As of 31 March 2014, the Company recorded accumulated contract sales of approximately RMB691 million and accumulated GFA sold of approximately 120,158 square meters.
In the first quarter, the wait-and-see attitude prevailed in the China’s property market amid holidays and increase in mortgage rates. The transaction volume in different cities recorded various level of year on year declines. Yet, the rigid-demand properties launched by the Company in March were sold well, benefiting from its large communities and high quality advantages. In particular, Chengdu Fantasia Town recorded a subscription of over 150 units. The rigid-demand home units of Chengdu Long Nian International Centre and Huizhou Fantasia Special Town were also much sought-after in the market.
Meanwhile, the Company successfully organized “Fun Run for Chinese Public Welfare Fund” (「樂跑中國公益基金百里行」) in the four cities of Tianjin, Wuxi, Suzhou and Ningbo. The events drew mass participants and have effectively raised the brand profile of the Company in the regions.
April will see a surge in the Company’s property launches. The product mix would also be diversified. Chengdu Fantasia Town will launch additional rigid-demand home units. Chengdu Grande Valley and Suzhou Lago Paradise will launch Mini-villa units which are popular in the market. Tianjin Wisdomwill launch villa units.
On 12 March, the Company’s 12th batch of volunteer teachers went to Fantasia Ji’an Hope Primary School and would spend 3 months teaching as volunteers. In the meantime, the volunteers of Fantasia Charity Foundation also paid visits to the families of the students.
On 18 March, the Company announced its 2013 results. As of 31 December 2013, the Company recorded cumulative contract sales of approximately RMB10.174 billion and GFA of 1.2927 million square meters sold, which exceeded the annual sales target of RMB10 billion and successfully sent the Company into a club of Chinese property developers with at least RMB10 billion annual sales. As the largest community service operator in China, Colour Life Group has completed the establishment of System 2.1 in 2013 and satisfied the basic conditions of providing standardized service and has become a platform service provider. It makes use of Internet and cloud App to provide on-site service and establish a mini 1-mile commercial zone for the purpose of providing good online and offline services to its customers. As of the end of December 2013, Colour Life served 650 communities in China with an area of over 100 million square meters under management.
Following the acquisitions of three commercial land parcels in Nanjing in February, the Company announced on 20 March that one of its wholly-owned subsidiaries entered into a share transfer agreement and related agreements with Nanjing Zhongchu Properties Development Co., Ltd. Pursuant to the agreements, Fantasia has successfully secured the land use right to another land parcel in downtown Nanjing for a consideration of approximately RMB1,349 million, implying floor area land price of approximately RMB3,889 per sq.m. The land parcel, used for commercial and office purposes, covers an area of approximately 56,189 square meters and total GFA of approximately 346,882 square meters. This project will further enhance the Company’s land bank in first-tier cities, and it is expected to be marketed and sold within this year, which will promote this year’s sales performance growth.
On 21 March, in virtue of Colour Life System 2.1, the Company was awarded the most influential title, i.e. “China Real Estate Community Service Mode Innovation Enterprise”, at the First Session of China Real Estate Community Responsibilities Annual Meeting & the Sixth China Real Estate New Trend Annual Meeting held in Beijing.
On 27 March, the Company was given the award of “2014 China’s Top 100 Real Estate Enterprises” jointly issued by Institute of Development Research Center of the State Council, Tsinghua University Real Estate Institute and China Index Academy, with its ranking significantly elevated from the 53th spot to the 37th spot. The Company has been the recipient of this award for 6 consecutive years.